I’m coming out of retirement.

 

I decided that with my newest division, Ground Up Branding, I want to help professionals across all industries achieve beautiful, impactful branding that they can easily maintain to support their business growth.

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Originally launched as 2 Week Sites, the company underwent a complete rebrand in mid-2024 to become Ground Up Branding. Today, it operates as a specialized division under Heidi’s Studio for Talent and Nashville Production Studio (NPS). While I keep the majority of my production in-house at NPS, I also partner with a trusted network of elite industry entities to deliver the absolute best content possible.

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My Journey & Expertise

My background is rooted in over 30 years of global experience as a female business owner in the entertainment industry. Through Heidi's Studio for Talent (HST), I specialized in professional photography, talent development, imaging, and casting.

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Over the decades, I have developed models, actors, musicians, dancers, specialty talent, and pageant contestants, guiding many to the very top of their respective fields. I have successfully cast talent in feature films, on billboards, in national magazines, fashion and commercial print, television, live tours, and major radio/TV interviews.

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Beyond entertainment, I have coached corporate professionals looking to elevate their public image, master media interviews, deliver compelling speeches, and excel in high-stakes job interviews.

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How Ground Up Branding Was Born

After managing 2 Week Sites for nearly five years and working with close to 1,000 clients, I realized something vital: I immerse myself so deeply in my clients' journeys that what I was actually doing was helping them build a rock-solid brand foundation from scratch.

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That is the unique service I provide today. I start by thoroughly understanding you and your business. I communicate and teach you every step of the way, creating cohesive content that aligns perfectly with your brand's reputation. My goal is to put the most important part of your business back into your own hands.

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My comprehensive marketing and content creation packages include:

• Brand identity (color palettes, logos, fonts, and overall visual "look")

• High-performing custom websites

• Professional graphic design, photography, and videography

 

I deliver these assets professionally, creatively, and efficiently—allowing you to get straight to work doing what you do best.

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Expanded Divisions & Legacy

• HS Photography: My award-winning photography studio has been featured in public and private galleries across the United States. I have traveled nationwide providing one-of-a-kind, in-front-of-the-camera training to help models and actors elevate their marketing packages and dominate their markets. I am also booked nationwide for high-end weddings, corporate functions, and private events.

• Direct Casting for Talent: This division allowed me to take the talent I personally trained and submit them directly for high-level auditions, modeling bookings, film crew roles, and music gigs, serving as a comprehensive, one-stop production shop.

• Nashville Production Studio (formerly "The Music Managers"): NPS is my premier avenue for bands, singers, songwriters, solo artists, composers, musicians, and the behind-the-scenes crew who bring stage and film productions to life. Operating across many states and countries, I work with agencies locally and nationally to help connect the work to the talent! I handle the critical business side of the music industry—from public image and electronic press kits (EPKs) to media training, distribution, and tour management. NPS is continuously adding to my network, and Ground Up Branding integrates seamlessly with it.

• Perfect Pageant Performance: A specialized division dedicated to training pageant competitors. With a 100% success rate, every single talent I have trained through this program has come home with a crown.

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I am here to help.

 

I dedicate a portion of my business to providing "scholarship" services for select 501(c)(3) nonprofits and early-stage startups. If you would like to help offset the cost of these community projects, please [CLICK HERE] to donate.